How to Write an Article to Be SEO Friendly

What does an SEO-friendly article look like these days?

Ask 100 people and you will probably get 100 different answers. The problem is that a lot of marketing ‘experts’ are still stuck in the past when it comes to the best strategies for getting a post to the top of Google and this results in a lot of low quality content and a lot of wasted time.

The best way to make an article SEO-friendly is actually quite simple, so read on and let’s dive into what you need to know.

Provide Value

To understand how to write the best SEO-friendly article, it pays to get inside the mindset of Google a little. What is Google trying to achieve?

The answer is simple: it wants to serve its users by linking them to the very highest quality and most relevant content that it can find. Thus, any signals that you can send to Google to show that your content is high quality and relevant, will ultimately results in a boost to your SEO. The question is just how you go about doing that.

One example is to include outward bound links to other useful resources, relevant to the content of your site. This shows Google that you’re interested in providing as much information as possible to your readers, it aligns you with high quality sites and it provides references to back up your claims (suggesting accuracy).

What this shouldn’t mean is that ‘every article needs at least two outward bound links’. This is entirely missing the point as it will create a predictable pattern on your site that will look like manipulation. Link out when it is relevant and useful and don’t be cynical about it.

It’s also for this reason that Google likes to see long content – of around 800 words+. While reports vary, it is generally thought that the ideal content length for SEO is approximately 1,800 words – and this will improve your chances of being features as News.

Keywords

It’s painful to see, but some SEO companies still think that a good SEO article is one that has the same keywords repeated over and over, to the detriment of the reading experience. This is one of the fastest ways to have your content flagged as spam, if not by Google, then by the human readers on your site.

Instead, keywords should be used very sparingly. A density of around 1-2% is recommended but only when that is appropriate and when it fits with the content naturally. This is one reason to write longer-form content though, as longer posts are going to have more space for repetitive keyword use. It’s also important to recognize that synonyms and related terms are just as important, if not more so. Try to write around the subject and let related terms enter your content naturally. This is something you can expect to play a bigger and bigger role in future.

Readability

Finally, space out your content and use lots of headings. Use large fonts and a narrative, user-friendly structure. This will help to keep people on your pages for longer and that’s one of the other things that Google looks for when ranking content.

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Jump A Step Ahead With These Amazing SEO Tips

SEO is known as the best process that helps to increase the rank of a website. It is also a fact that you need a perfectly build website that must be error free. There are many factors that you need to check before starting the SEO process. We all know that SEO is a slow process that takes time to deliver the results. Many people use wrong techniques to promote their websites, but that can be a wrong move because it will lead to penalizing the website. White hat is an ethical process of doing SEO that helps you to get a higher ranking for a quite long time. Here are some great points that you must follow before doing SEO.

Domain Authority – It is the most important factor that you must check before stating the promotion process. The domain authority is the number that determines the success of a website in the search engine result page. Always remember that a domain with high-ranking provides better traffic and better search ranking. There are many tools that help you to check the domain authority so, you can review them easily.
Backlinks Matters – A backlink is mainly a link that connects your website from external sites. The main purpose of doing SEO is to create the good number of backlinks. Many people focus on the quantity, but this can be their biggest mistake that can lead to lower the ranking of their website. It is important to be linked with high PR sites, as it will help you to increase your website on search engines.
A Good Number Of Index Page – Index pages refers to the number of the page that is available on the website. The robot crawls on every page and returns back, this helps to improve the ranking of the given keywords. It is recommended to post the regular articles and blogs on your website and get them crawled by the spider.
These are the most important points that you should consider because SEO will only going to help you if you do it in a right manner. Besides this, there are many other factors that play an important role in SEO process. It is suggested to analyze the website and check the errors before starting this process, as any kind of error will lead to lower down the ranking of a website. It is strictly recommended to apply white hat to get the long-lasting results.

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Money, Wealth and Power Hide the Truth

Money is man’s solution to power and progress. It was invented as an exchange of goods for the god which is the origin of ‘x-change’ and it relates to the cross. Men died on crosses in expectation of rising to heaven with the sun at dawn to become Father Gods. To ‘marry’ Mary, the Mother God of Babylon, and fertilise ‘her’ came about after the start of agriculture some 4,000 years ago. It is the start of formal religions born of that city.

At the same time the Spirit ‘seeded’ a group who were selected to be the children of Israel. Given strict instructions on how to maintain their link to the real God the idols and false gods of religion tested them. They were condemned to torture and death when they refused to follow the orders to worship them. Their pain over the course of the day has brought retribution against the world.

Men who died on crosses were the ‘x-change’ as the cross changed them into gods. Their bodies were consumed by their followers in expectation that their power would be imbibed within and those who partook of it would be elevated in some way. This is still the case in religious rituals born of it as ‘communion’ is partaken of in some of them.

The man on the cross was the ‘man in the eye’ or ‘man-I’ from whence come ‘money’. He was also the ‘doll of the sun’, where ‘doll’ represents the stiff, lifeless form. The old term for sun is ‘or’ and ‘doll-or’ is the origin of ‘dollar’. After his death he was ‘sent’ on his way up and ‘cent’ is another form of ‘money’.

In a vision the light of the Mother God was shown to me when the dawn’s rays passed through a small hole and dispersed. The rings of light that form from such an event are awesome. They are full of the colours used in the Buddhist religion where the ‘circles’ are spun in a form of pray. The ‘circle of light’ is in ‘o-el’ which is the origin of ‘oil’ which was used in ancient lamps as lights.

The symbols and sounds of the early languages were shown to me as those contained in them today, It is a complete record of how man thought and behaved when there were no recorded scripts. Taken to this source the past can be read like a book and this is what the Spirit showed me to do when it asked me to remove the wall of blindness that has brought the world to its present state.

My reincarnation is proof that heaven and hell are myths born of sun worship. It is not enough to tell the world that as the evidence has to be produced to prove it. That is where the Spirit led me to uncover the past so that its presence can be seen as the real God.

‘B-el’ means ‘bearing god’ or ‘born a god’ and it is in associated words like ‘b-al’, ‘b-o-l’, and ‘bull’. The bull in the eye of power is ‘bul-I-on’ or ‘bullion’ which is the basis of the monetary system. ‘Bulls’ still represent gods as they are constantly fought against by men who test their strength against the power.

The real power, however, is the Spirit of the Universe and those linked to it are rewarded as healing miracles and peace is showered over them (Ezekiel 39:29). Money and wealth destroy that link and bring those who seek it to an end as we are in the last days. Everyone is back and they are judged according to where they seek their power and the gods they worship. The monetary systems are on the brink of collapse and they are being destroyed because they are nothing but folly in God’s eyes.

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Money Causes Extinction of Species

A very sad report on Australian television showed the way the Andes is being depleted of forest and how species are dying and a lot is due to illegal loggers. While governments have some control over the way the trees are logged and sold, however, the facts are that the number of trees felled are so great that a continual flow of logs down the river is so thick that one can walk from one side to the other. This is every hour, every day, every week, and every year.

This is how much humanity cares for the environment when money is at stake. Species are dying and those who depend on the forest to live are obviously in grave danger. The Chachi, also called Cayapa, are one such group and they number around 3,000 to 5,000. They are a people with their own culture, language, and religion but polluted by Roman Catholic influences. Their future is at stake because of the disappearing jungle they depend on for food and resources.

This has happened repeatedly over the globe as man takes from nature to inflate his wealth. It is often the very rich who is responsible for the devastation, although we are all to blame. It’s not just the rain forest but the oceans, deserts, and agricultural species that are all at risk of extinction.

One doesn’t usually place food products as endangered but the facts show that they are, and highly so. To begin with pollinators are already scarce in some areas and the United States has had to import bees to keep production of crops going. In many areas bees are facing an uphill battle and it’s a lot to do with climate change.

Plants that once flowered in Spring, for instance, now do so in winter. The seasons are out of kilt with the natural birth-death cycle of insects and even ants are struggling. Forests have to be in the mix as well as they depend on animals and insects for distribution and pollination of seed. Without the normal life-cycle diseases and an over-abundance of insects that carry them are now prominent.

The Zika virus is one that depends on mosquitoes to spread it the Ebola and HIV viruses must be included, although they are spread by contact and transfer of body fluids.

In general, the world has become unbalanced and there is nothing to fix it. We can’t reverse the trends and we can’t demand people stop taking from the environment while they depend on money to live. It’s a trap we have been driven into by it.

My memory of reincarnation provides me with an explanation of why this has happened as it is my opinion that everyone who has lived is now back in their body as we are in the last days. This is supported by prophecies whereby we are told that we return six times but that the seventh will be the last (Job 5:19-22) while we are also told that the graves will give up their dead (Isaiah 26:19).

This recycling fits how nature recycles and the old becomes new again. Only now we have been warned that only a few will survive the things that are coming. The visions shown to me were horrendous and have already begun. Money won’t stop it but rather it is the light under the fire that is causing it and extinction of species is the way to bring it about.

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Tips On How To Spend Your Windfall Income

As individuals, especially workers we sometimes get windfall incomes in forms of bonuses, profit shares, etc. However, a lot of the time the temptation is to spend the money on acquiring a new car, new clothes, shoes, new phones, among other things. While acquiring these things in themselves is not a bad idea, it is wiser to use windfall incomes for things that will have long term positive impart on our lives especially because we do not have a full grabs of what tomorrow will bring.

For workers just starting off or in mid level careers, it is really important not to squander windfall incomes on non-essentials.

Many years ago during the mid 2000s, when the banking and telecommunication really became big industries, many banks and telecommunication companies paid bonuses and profit shares to their staff on a yearly basis. Most new staff and mid level staff squandered their money on buying cars, renting new apartments in high brow areas and changing their wardrobes almost every 3 months. Nite clubs were packed every Friday night with each person almost trying to out do the other in terms money spent.

Today, the story is different. The global economy is almost comatose. Banks are no longer giving huge bonuses, neither are telecommunication companies doing any better. The oil industry is in shambles. Every industry is operating lean.

Windfall incomes will not come all the time as the economic realities have now shown us. So if you are fortunate to get a bonus or profit share that amounts to something reasonable, here are a few tips on how to spend wisely:

1) Invest in real estate: As much as this sounds like really over flogged, it is a wise counsel. A businessman once said, “the only Estate that is Real is Real Estate”. Real estate is big business. There is a huge demand for rental apartments especially mini flats and 2 bedroom flats. There are several real estate companies offering instalments payment options for those interested in buying land. You can invest your windfall income in buying a half plot or full plot of land. I will advice you buy from a real estate company rather than directly from the community especially if you do not have funds for immediate development.

The simple reason is that the real estate company usually would have sorted out community settlement issues with the land owners and so you can be rest assured that you land is at least secure from land grabbers. Also, by buying from a real estate company, you will benefit from quick capital appreciation of your investment and rapid development of the locations since there will be several people also buying and developing their property in that location. Another advantage of investing in real estate is that after developing the property, you can put it up for rent if you do not wish to reside in that location and use the rental income to pay for your rent in your desired location.

2) Invest in a part-time business: If you already have a business that you can run part- time alongside your full-time job, you should invest your windfall income in that business. You can buy the needed equipments or register for a training programme that will increase your expertise in that business area. If you do not already have business idea, you may want to consider doing some research to see what part-time business to invest in.

3) Invest in education: You can invest your windfall income in further education that will boost your profile and give you a better chance at a higher paying role in your industry or another industry entirely. You an also invest in the education of your loved ones like your spouse, children or siblings (if you have this responsibility thrust on you)

4) Invest in Marriage: Yes! you read me right.

This is for those who believe in marriage. If you have a partner and your really desire to spend the rest of your life with the person, then invest your windfall income towards settling down. You can start making down payments for some critical items on your list. Marriage is an investment in your lifetime happiness.

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Benefits of Credit Card Machines for Business

Other than credit card machines, technology has produced many notable effects, including the credit card machine. In the 21st century, people open themselves up to technology from the very center of their being. It has the added benefit of leading to an increase in the use of credit and debit cards. Additionally, the coronavirus’ arrival has also contributed to the increased use of contactless transactions. EMV cards are replacing magistrate premium cards. EMV chip cards give you the ability to make contactless payments. The merchants must have advanced payment terminals to accept such payments.

Credit and debit cards are used almost exclusively in today’s business world. To take your business to the next level, you must associate it with a credit card machine. The processing and payment services you need for online sales include a merchant processor that provides you with an online payment gateway. There will always be online modes that people will prefer to use, regardless of the volume of transactions. As a result, you have to use an advanced piece of equipment, such as a credit card machine, in tandem with your business.

Advantages:

Just because we’re living in the 21st century, it’s impossible to conceive of life without modern technology. A large number of businessmen prefer to stick to established business models. However, sometimes you have to alter your plans according to the current situation. This means that you need to be one step ahead of everyone else in the business. You will lose customers otherwise. An establishment that gets access to a credit card machine will enjoy countless benefits. Listed the benefits; so, don’t miss the following:

Obtain Legal Recognition for Your Company:

Accepting card payments using digital payment terminals is a legitimate business practice, so it should help your company a lot. The card brand name will be printed on the POS, and thus the customers will have no problem noticing it. This logo will be featured on the same online marketplace as well. The greater the number of customers from outside the country, the more money you’ll make.

Increase Your Profitability:

To accept various forms of payment, like credit cards, Google Pay, Apple Pay, and more, use a credit card machine at your business. Creating a positive impression on your customers is quite simple, but it also keeps your customers loyal. A credit card machine, thus granting flexibility in the ecosystem of online payment, provides customers with many payment options, thus allowing them to pay bills in various ways.

How to stay ahead of the competition:

Many businessmen have not yet fully embraced digital equipment, making small-business models in the early stages of transition. To accept online payments, your business equipment must be upgraded. If customers are no longer carrying cash, you can outpace your competitors. Research has shown that when customers use their cards to make a purchase, they spend more. Additionally, because you will make a substantial profit from accepting card payments, it’s highly recommended that you do so.

Cash Flow Improving Measures:

The customers’ card payments get settled quickly when they pay with a card. Everything is done electronically, so you don’t have to go to the bank to deposit the money. Additionally, you don’t have to wait for customers to pay you. Your cash flow will thus improve.

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Are You Choosing the Right Stock Market Advisory Company

What do you do if you want to learn driving a car? You will try to find an expert teacher, isn’t it? You do not want to avail the services of a novice individual to help you out, but a professional person can provide you the vital tips and most importantly guide you efficiently. Similarly, when it comes to investing in the stock market for the first time, you require a knowledgeable advice to attain your financial goals and get profitable returns.

If you are a beginner, then it is quite obvious that you may be having no information about the process of buying the right shares in the market. In such a situation, getting the right tips from an experienced financial advisor or a registered advisory company will truly prove to be a great blessing in disguise. However, there are some of the important things that have to be kept in mind while choosing the top stock market advisory company, which are as follows:

How much assistance do you actually require?

Before you make up your mind to hire an advisor, it is imperative that you must first decide about the kind of service you require from them. You may need their help at the beginning or during the time of any issues. This is because an advisor has to formulate a map according to your requirements. Hence, it is suggested to ascertain your needs first and then take further action.

Choose a top ranked advisory company

It is a very important point that has to be taken into the consideration. Availing services of the well known advisory company or a financial advisor is an absolute necessity. Make it a point to carry out a proper background or research work about the company. Check out their credentials, reputation, experience, etc before hiring them.

Asking for a sample financial plan initially makes sense

When hiring a financial advisor, then do not forget to ask for sample plan first. It is imperative to note that there is no such thing called the perfect plan. A sample plan will help you to determine whether an advisory company is actually making sense according your requirements or not.

Conclusion

The financial planners or advisory companies can really turn out to be the greatest asset for you if you choose the best one. They are just like the professional sailors who can help you out to sail through stock investment related problems quite efficiently.

Deepak is a financial advisor who likes to provide quality tips to the people facing any issues with regard to investing in the stock market. He likes to keep himself updated about the stock market by reading articles, news and blogs, etc.

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5 Areas Where Interest Rates Matter!

Although, we hear, a lot of opinions, about, interest rates, and their trends, and impacts, very few people seem to understand, the significance, and importance/ relevance, of these rates, in several areas of our lives! After, many decades of involvement, in political campaigns, leadership, leadership training/ planning, real estate, financial sales and consulting, etc, I strongly believed, one benefits, by understanding, more about these, and how they affect, many things, in our lives! Whether, related to personal, organizational, and/ or, public finance/ spending, home ownership and related costs, credit – related issues, business matters, stock and bond pricing, etc, interest rates, truly, significantly, matter! With, that in mind, this article will attempt to, briefly, consider, examine, review, and discuss, 5 of these areas, and how the cost – of – money, makes a significant difference.

1. Bond prices and interest rates: The price of a bond, generally, is inversely – related to interest rates! When these rates go down, prices, rise, and when they go up, the inverse occurs! Bonds have, what is known, as, a par – value, which is the price, paid, at the end of the term. Markets usually set these at 100, which represents $1,000 per bond, at maturity. However, during the period, the pricing can rise or fall, which impacts, liquidity – related issues!

2. Mortgage rates: For the last few years, we have been witnessing and experiencing, record – low, mortgage interest rates, which have helped the overall, real estate/ housing market, especially, in terms of, pricing increases! In most areas of this country, we are seeing, home prices, at their highest levels, ever, by a significant, dramatic amount! When this rate, is low, a home buyer is able to buy, more – house – for – his – bucks, because, his monthly payments, are so low! Consider, however, what might be the potential ramifications, and impacts, when these rates, will, inevitably, rise?

3. Consumer credit: Low costs of borrowing, help the automobile industry, in terms of consumer financing, etc! Although, not as much as other vehicles, rates on credit card debt, are lower, and there are often, shorter – term, promotions, offering deals! However, since, most of these are variable, and based, on some index, etc, what happens, when there is an increase, in this?

4. Business borrowing: Another area affected, is business cost of borrowing! Presently, they have had access, to relatively, cheap – money, which helps in reducing the costs of borrowing, overall operations, purchasing inventory, etc. But, what happens, when this, ticks – up?

5. Impacts on stock market prices: For some time, because bonds have paid so little, in terms of dividends, etc, many have considered, the stock market, the only game, in – town! In addition, many corporations, have seemed, better – off, than they probably are, and we have witnessed, a higher, ratio of prices to profits, than in the past! How long will this last? How high can it go?

Many factors impact these issues, especially: actual and/ or, perceived inflation; consumer confidence; politics/ government actions/ the Federal Reserve, etc. The more you know, and understand, hopefully, the better – prepared, you will be!

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Setrega – A Global Analytical Regulatory Platform

Setrega is the Global Regulatory Analytical Platform which provides a comprehensive solution to the financial institutions for complying with one or more Regulatory Authorities. Through highly customizable and end-to-end automation, Setrega helps clients to configure Reporting Data, Reporting API, Connecting/Integrating Settings, Report Generation Requirements, Report Validation Requirements, Report Submission Mode and Feedback Management. As a Global Regulatory Analytical Platform, Setrega is designed to integrate with any financial services firms to receive regulatory data and process them to regulatory reports in specific formats with minimum customization effort.

Currently, all financial institutions are facing problems with dynamic changes in regulatory requirements, implementation risks associated with regulatory reporting and managing regulatory report error handling. All financial institutions are forced to adapt to these challenges and continuously seek for solutions which are cost-effective and accurate, with real-time feedback management. Sensiple’s Setrega fits into this emerging environment by supporting multiple Regulatory Authorities with an end-to-end automated solution.

Regulation Complied Preconfigured – ESMA – MIFIR/MiFID II, Monetary Authority of Singapore (MAS), Superintendencia Financiera de Colombia (SFC) etc.,
Significant benefits of the Global Regulatory Analytical Platform are,

Automation Capability

Financial Institutions gets the advantage of preparing and submitting regulatory reports without manual effort.

Comply with new Regulations without risk

Setrega provides flexible data source configuration, API mapping and reporting format changes with minimum customization in product level which ensures relief from regulatory and compliance risks for the financial institutions working in various regions.

Scalability

Depending on the Institutions type like Buy Side/ Sell Side/venues, Setrega is scalable in terms of increasing number of connections, the humongous volume of data, more number of reports and formats, increased number of submission modes and regulatory authorities.

Transparency

Handling a large volume of data gives challenges in managing data to auditing; Setrega makes it more accessible by allowing the clients to have full control over data by powerful data transparency method.

Dashboard

Setrega act as a one-stop shop for all regulatory reporting for financial institutions. A vastly informative dashboard in Setrega provides all historical, current and scheduled regulatory reports and its internal & external statuses in graphical and tabular representations.

Regional Coverage

Financial firms who run their business across the globe get benefited from Setrega as one solution solves all the regulatory and compliance needs. It is successfully verified with major regulatory frameworks like MiFID II and NFA (National Futures Association) and regulatory authorities like SEC and SFC.

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The Rise of Online Payment Gateways

The cashless payment system is growing exponentially with evolving payment methods, rising e-commerce use, enhanced broadband connectivity, and emergence of new technologies. Can increasing incidences of cyberattacks and spams hamper the growth of online payment market or will it continue to grow at a rapid rate?

The global digital payment industry is expected to hit the USD6.6 trillion mark in 2021, registering around a 40% jump in two years. The cashless payment methods are rapidly evolving with ground-breaking innovations such as mobile wallets, peer-to-peer (P2P) mobile payments, real-time payments, and cryptocurrencies. In the growing digital age, many payment technology companies are collaborating with traditional financial institutions to cater to the latest consumer and merchant preferences. Due to enhanced broadband connectivity, increasing mobile commerce, emergence of new technologies such as Virtual Reality, Artificial Intelligence, and rapid digitization, billions of people have started embracing contactless payments in both developed and emerging countries. Besides, surging e-commerce businesses, digital remittances, digital business payments, and mobile B2B payments are boosting the non-cash transaction ecosystem.

Cashless transaction method users across various generations are widely adopting the digital peer-to-peer (P2P) apps as they are more appealing and flexible to use. In-app payments or tap-and-go transactions take seconds at the checkout and allow users to make payments anytime and anywhere. Tokenization, encryption, Secure Sockets Layer (SSL), etc., offer multiple ways of securing payments while enabling digital transactions. Moreover, the users do not have to fill in information every time to complete the payment process. Thus, online payment gateways play a crucial role in the economic growth, enabling trade in the modern economy. With social distancing rules in place, digital payments have become an obligation for contactless transactions rather than just a transaction alternative to prevent the spread of coronavirus.

Digital Commerce Empowering Businesses
Electronic payment systems have become a crucial part of businesses as consumer inclination towards online shopping is expanding. With broadening internet penetration, increasing use of smartphones, and diverse options for e-transactions, most consumers are preferring online channels over traditional brick-and-mortar stores for shopping. Therefore, businesses are shifting online with an electronic payment solution to maximize their profit earnings. Automating the electronic payment system eliminates the scope of errors and saves a considerable amount of time and effort. High standards for detecting and preventing fraud in digital transaction systems and AI-based fraud detections protect users from security breaches. By providing the flexibility for making payments through credit/debit cards, mobile money, e-Wallet, etc., the businesses can expand their customer base. The electronic payment process improves customer satisfaction as customers do not need to count cash or deal with paperwork whenever they want to make the transaction.

Biometric Authentication Enhancing Security
Biometric authentication involves recognizing biometric features and structural characteristics to verify the identification of an individual. The verification method can involve fingerprint scanning, facial recognition, voice recognition, vein mapping, iris detection, and heartbeat analysis. With the rise in identity theft and fraud, biometric authentication has become a reliable and secure alternative for making digital transactions. According to a recent research, biometrically verified mobile commerce transactions are expected to constitute a massive 57% of the total biometric transaction by 2023. Biometric payment cards are also becoming popular as they support tap-and-go payments, allowing users to make faster digital transactions. The digital payment technology provider, Worldline is partnering up with the French FinTech, A3BC (Anything Anywhere Anytime Biometric Connection), to protect mobile phones from intrusion with a two-factor authentication process. The combined solution eliminates identification through a single touch, rather it recognizes fingerprints through a picture of the hand. MasterCard is planning to bring FinGo’s vein-scanning payment solution that facilitates users to authenticate transactions.

Dominance of Mobile Wallets
In 2019, mobile wallets overtook credit cards to become the highly adopted payment type globally. Digital wallets offer flexibility to users to store multiple payment methods in one digital home and turn cash into electronic money required for online or in-store purchases. Financial institutions have already started to embrace the digital wallet trend by offering virtual cards to business customers. The virtual cards stored in digital wallets consist of details like 16-digit card number, CVV code, date of expiry and work just like the physical plastic card. Currently, only 37% of merchants support mobile payments at the point of sale, but with the rising adoption, merchants are willing to invest in technologies facilitating digital wallets. The virtual wallets can save money due to low processing costs as they limit transaction values and frequency. Artificial Intelligence (AI) is improving the user experience with regards to transactions with ChatBots, designed to execute and robotize essential exchanges as per the user’s interest. Besides, cryptographic money-based e-wallets are being embraced by new companies to small-medium organizations for storing digital money. Smart voice technology is contributing to the growth of smart voice wallets ever since Amazon propelled the principle of this platform, which is now being followed by Google and Apple.

E-Commerce Boom Accelerating Digital Payment Market Growth
E-commerce growth at an exponential rate is creating shock waves, and the sonic boom is reverberating across the FinTech sector. The growth of many e-commerce companies is driven by the kind of financial services they provide. Digital transactions make it convenient for the buyer and seller to make transactions and remain loyal to the market space. The COVID-19 pandemic added a different dimension to e-commerce innovation, introducing newer trends such as payment alternatives at checkouts (not with digital wallets), virtual cards, QR codes, and other touchless transactions. Besides, the Buy Now Pay Later (BNPL) trend is dominating the e-commerce industry as it relieves the financial burden on the buyer. BNPL involves a soft credit check, so the consumers can buy what they need, keep the inventory moving, and pay overtime without affecting their credit score. BNPL provides businesses with much-needed liquidity and greater flexibility at the checkout.

Influence of COVID-19 Pandemic on Digital Payment Market Growth
Digital payment systems have moved beyond their peer-to-peer (P2P) transfers and bill payments. The COVID-19 pandemic allowed digital payment systems to showcase their strengths, such as a strong understanding of hyper-local markets and its ability to establish strong local partnerships. Businesses and consumers increasingly “went digital” for providing and purchasing goods and services online. When the pandemic hit, people did not want to touch or exchange cash due to the paranoia of catching the infection from physical currencies. Several governments around the world introduced digital financial transfers to provide COVID-assistance. Owing to lockdown measures, consumers shifted to online platforms, which catapulted the demand for digital payment systems. Now, digital platforms have become an essential component of people’s lives, and consumers are more likely to continue shopping online in the post-pandemic period. The dramatic shift in consumer behavior is likely to augment the demand for e-payment systems even more. Therefore, companies are focusing their attention on digital mediums to meet the new customer demands and thrive businesses in the changing market scenario. Organizations are reimagining customer journeys to reduce friction and provide new security features. Payment companies such as PayPal and Square Cash are staffing up across the board to better understand the rearrangement of societal norms and stabilize the business in the near future.

e-Payment Systems are the Future
With increasing smartphone and internet penetration, consumers are becoming tech-savvy, which presents endless opportunities for the digital payment markets. Post-pandemic, digital payment systems are anticipated to continue to flourish over the years to come. While cards remain the first choice for payments around the world, mobile wallets are quickly gaining traction. The traditional cash flow is declining in bank branches and ATMs, demonstrating a power move towards a cashless society. Currently, China dominates the global mobile wallet consumption, followed by South Korea. However, there are still many countries that are highly dependent on cash due to lack of trust towards financial institutions and lack of proper broadband infrastructure, etc. In the near future, social media-initiated payments, biometric payments, voice-activated payments are likely to become mainstream in developing countries as well.

Cybersecurity and Privacy Concerns with Online Payment Solutions
Cybersecurity and privacy threats have become a troubling concern with the increasing incidences of online fraud. According to the Mastercard survey, one out of four consumers experienced some kind of fraud in 2020, ramping up the cybercrime rate by 49%. In the first half of 2020, online scams increased by 73.8% from 2019. However, adopting new-age technologies such as multifactor authentication, biometrics, 3D security, Artificial Intelligence, and Machine Learning can help control fraudulent activities such as phishing, virus attacks, etc. Shifting to contactless cards, QR codes, and tokenization can also help mitigate risks associated with digital payment solutions. Besides, sensitizing end-users about the secure application of e-payment solutions through amplifying efforts towards building financial literacy can help to prevent frauds. The emergence of mobile commerce and the evolution of e-payment platforms backed by robust security solutions can help to drive the goal of making the economy truly cash-less.

According to TechSci research report on “Global Payment Gateway Market By Type (Hosted, Self-hosted & Bank Integrated), By Enterprise Size (SME and Large Enterprise), By End-User (Retail, Travel & Hospitality, Healthcare, Education, Government, Utilities & Others), By Region, Competition, Forecast & Opportunities, 2026″, the global payment gateway market is expected to cross USD15 billion mark in 2019, registering a CAGR of 22% by 2026. The growth can be attributed to the increasing demand for online transactions, rising broadband connectivity, and exponential growth of e-commerce across the world.

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